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ROUNDTABLE: presented by Leap Media Partners
Save the date! The 20th annual Roundtable will again take place at the Sonnenalp Resort of Vail on August 26-28. See http://leapmediapartners.com/the-roundtable/ for details.
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The Fallacy of “Mobile-First”
Focusing on mobile audiences before desktop audiences may seem like a forward-thinking move, but publishers need to keep their eye on the numbers and focus on revenue. According to Geoff Cubitt, CEO of...
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ERIE TIMES-NEWS PURSUES DATA-DRIVEN AUDIENCE MANAGEMENT
Castle Rock, CO, December 13, 2012– The Times Publishing Company, publishers of the Erie Times-News, has engaged Leap Media Solutions (LMS) to develop and administer a data-driven, end-to-end audience...
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Provocative, Repulsive or Naive?
Take Our Poll This ad appeared in the Sunday 8/28 edition of the SmartSource circular. I’m no prude, but even I was offended by this…my wife somewhat more so. Of course, my daughter thought it was...
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